How Etsy's Offsite Ads Work – Etsy Help
help.etsy.com › hc › en-usAll sellers are automatically enrolled in Offsite Ads. Some sellers will be able to choose whether to participate. The ability to opt-out of Offsite Ads depends on your shop’s sales in the last 365 days: If your Etsy shop has made more than $10,000 USD in the past 365 days, you’ll benefit most from offsite advertising.